04 April

How to Use Social Media in sport to Increase Customer Loyalty

Corporations and communities of sport have discovered that Facebook, Twitter, Myspace, and other social media websites are a goldmine for finding new customers.  Social Media can help IMPROVE sports medias and their relationships with customers. Nowadays, with lightening speed, companies can lose reputation quickly. Knowing what is being said is CRUCIAL, if you want to […]

04 November

Student comments on “Social Psychology”

The required textbook is “Social Psychology”, 7th edition by D G. Myers, on McGraw-Hill edition. The author advocates a political ideology,  uses rhetoric. In the chapter on group influence, the author adds the parenthetical comment : “by neatly dressed White people”. The comment was irrelevant to the point, and it is unlikely that the ethnicity […]