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Latest Mobile Marketing Study Released

The Mobile Marketing Association (MMA) has released the 3rd annual Mobile Attitude and Usage Study. Being the strong advocate of mobile marketing, the results are of course very positive (if the results are not that impressive will MMA still publish it ?) What would be very interesting to see in this study are the forces […]

FIFA 19 Review for Xbox 360

It’s hard to believe that EA’s FIFA franchise has been around since 1993. We’re talking grunge era folks; plaid flannels, the Gulf War, and not even an outside chance that Team U.S.A. would be a World Cup contender…or even be in the big dance for that matter. Things have changed a great deal from the […]

The Internet and change

For Manuel CASTEILS : we should have healthy doubts about the bombastic claims from futurologists and techno-prophets that because we now have the Internet everything will change. Society is a complicated system that can shape and twist technology to unexpected uses. It is not correct to predict a total transformation just because there is a […]

Internet : The dream society ?

For many years, and like many people, I was convinced that the key to understanding the driving forces within the marketplace was the information society. My reasoning was simple. Most people produce, process or disseminate information. The production of material goods has become largely automated. Factory floors in the United States and Europe are being […]

The Internet and social and economic res...

The Internet and social and economic restructuring

The Internet is a key communication tool that revamps our world while keeping its physical and social dimensions. It is often claimed that the Internet has led to social and economic restructuring, but the socio-economic restructuring came first. Networking structures preceded the widespread use of the Internet in business. But this new socio-economic system (based […]